Dubai, UAE, 22 November 2024: The UAE has added a new achievement to its impressive track record by entering the Guinness World Records for the Longest Line of Sustainable Pizzas, prepared at the InterContinental Dubai Festival Bay. The achievement highlights the UAE’s commitment to sustainability, culinary excellence and innovation, and reflects its pioneering role in promoting environmental responsibility and delivering the highest quality Italian cuisine in the region.
The event was sponsored by Italfood, the leading fresh cheese producer, which combined the expertise of the old generation represented by “Ciro Romano” with the vitality of the new generation represented by “Tarek Bkirat” and “Akkar Jamal”, to provide an experience that balances heritage and innovation.
Commenting on the event, Tariq Bakirat, CEO and Partner, said: “At Italfood, we are proud to be part of this impactful initiative that not only focuses on promoting sustainability, but also embodies the spirit of community giving with the support of Dubai Charity Association and the Preservation of Grace Project. Breaking the record for the longest sustainable pizza shows that culinary excellence can go hand in hand with environmental responsibility and social compassion. These efforts reflect our commitment to making a positive change that ensures that everyone, especially those in need, have the opportunity to enjoy the joy of good food.”
Established in 1955, Italfood is an example of combining ancient tradition with modern innovation. It produces the finest quality cheeses using 100% natural ingredients without preservatives, relying on fresh Emirati milk supplied daily, reflecting the authentic Italian heritage. Italfood also ensures its products are distributed at a very fast rate to preserve the unique flavour and meet the growing demand in the UAE.
Contribution of “Preserving Grace” in supporting charitable work:
The “Preserving Grace” project, launched in 2004, aimed at reducing food waste by collecting surplus food from banquets and hotels and distributing it to needy families on the same day, played a prominent role in this event. The project aims to reflect the values of giving and humanity rooted in the Emirati society.
The event featured the introduction of a new, innovative and sustainable pizza ingredient: pure seawater, which is natural and completely free of chemicals. This ingredient contributes to enhancing the unique flavour of pizza, and also provides various health benefits thanks to its content of 92 essential minerals, vitamins and fatty acids. “Our bodies are very similar in composition to seawater, which makes using this ingredient an ideal opportunity to enhance both flavour and nutritional value,” said Dr. Vincenzo Di Donna, the leader of the initiative.
An initiative that breaks records:
The event was not just about breaking records, but also carried a noble community message, as part of the pizzas produced were allocated to support the needy by distributing them to needy families, in addition to allocating the proceeds to support local charities. This initiative embodies Dubai’s commitment to serving the community,
